We decided 'mellow' was more fitting all round, and enabled us to think conceptually about the identity of the brand. Due to it being just the two of us, we had thought about how to represent ourselves as an outfit and due to us using our hands for all aspects, we decided this needs to be incorporated in the logo.
We had to incorporate the meaning of the word, and help promote the context. After we initially designed proposals, we felt they did not reflect or contain the meaning or context of what we were trying to promote.
This was the graphic outcome of further development by me and Geoff. I decided it still didn't represent the approach we were working towards and needed to develop it further.
After careful consideration and further conceptual thinking, I incorporated the main aspects of the hand by extending what represents the middle finger. We were both happy with the outcome although maybe rotating the icons, using italic guidelines, could provide a more mellow theme.
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