Reebok: 30 Years of Classics

This brief has been set by Nigel, who I will be collaborating with. We're still in talks over the final details, but this is the brief he has emailed me so far.

I am looking forward to collaborating with Nigel, we share a similar passion for street culture and the urban environment as well as clear, crisp design.

"Design the packaging for the sneaker as well as creating a visual identity and range of promotional materials in celebration of 30 years of the Reebok classic leather. The identity must capture the evolution of the brand and also reconnect with the brands core demographic. Consider creating an online presence to create awareness for the new sneaker as well as the promotional event."

Research into exclusive sneaker releases and events incorporated with the release of sneakers is mandatory, exploring what's already been done and what the possibilities could be. There will be a high focus on the detail and execution as much as there will be on the materials used etc.

Research will also need to be sourced about the history of Reebok, with a main focus on the 'Classic' silhouette. We will be looking into how it is perceived in and out of the sneaker world.