Reebok

From the Adidas website, due to Adidas owning Reebok.

Reebok Wiki description

Reebok officially became Reebok in 1958, deriving from the South African word for gazelle, 'Rhebok'.

Reebok has heavy involvement in many sports, typically in the U.S, also collaborating with artists such as Jay-Z and G-Unit to expand their following.

I believe this was to try and bridge competition with Nike, the most famous and sought after brand in sneakers, and more recently collaborations with the like of Japanese brand Mita, to have the same effect. 

Mita x Reebok Classic Leather 30th Anniversary

Reebok logo development

The top date is wrong, so don't be misled. Reebok only became 'Reebok' in 1958, which means that would be the date to match the first logo.

In my opinion, Reebok have made some bad design choices in the past although I quite like their present logo and branding.

Existing and old Reebok packaging for sneakers.